Volkswagen’s Iconic Gewürz Ketchup Brings German Flavor to Tilton

If you’ve ever visited Wolfsburg, Germany, or even attended a Volkswagen enthusiast meet, you might have heard of VW Gewürz Ketchup, a condiment that has won over the hearts and taste buds of many. Now, for the first time ever, this beloved tomato-based sauce has landed in the U.S.—much to the delight of VW fans nationwide!

A Saucy Piece of Volkswagen’s History

The VW Gewürz Ketchup brand isn’t just a sauce, it’s a part of Volkswagen’s culinary legacy. Originally crafted to accompany Volkswagen’s iconic currywurst sausage, this uniquely spiced ketchup has been a staple in Germany’s VW plant cafeterias since 1973. The currywurst, often chopped into bite-size pieces and drenched in Gewürz ketchup, has gained a loyal following over the years.

Much like how our local spots—like the Tilt’n Diner or THOP (Tilton House of Pizza) down Main Street—are part of Tilton’s identity, currywurst is central to Volkswagen’s heritage. Visitors to the Volkswagen headquarters have been known to stock up on this flavorful condiment, with some even packing bottles in their suitcases to bring a taste of Germany home. It’s stories like these that inspired Volkswagen to release the condiment stateside during their 75th anniversary celebrations.

A Special U.S. Debut

Earlier this year, Volkswagen made the Gewürz Ketchup available through its DriverGear merchandise portal, and not surprisingly, the limited supply was snapped up in no time. This launch was part of Volkswagen’s 75th anniversary festivities, celebrating both the brand’s cars and its community of passionate drivers. Just like when we celebrate the arrival of a new Jetta or Atlas at Nucar Volkswagen of Tilton, fans were eager to get their hands on this piece of VW history.

If you’re someone who frequents local gems like Kettlehead Brewing Company or Casamigo’s Mexican Restaurant, where good food and community come together, you’ll understand the draw of a good meal paired with the perfect sauce. Now, if only we could get the famous currywurst sausage itself over here!

What’s Next for VW Enthusiasts?

For those who missed out on the ketchup this time around, Volkswagen has hinted that more culinary collaborations could be on the way. Keep an eye out at future car meets or even national events like ChainFEST in Los Angeles, where the VW Gewürz Ketchup will make a special appearance this October. Who knows—maybe it will also pop up at VW enthusiast events right here in New Hampshire, next to the Franklin Falls Dam or on the shores of Lake Winnipesaukee.

Nucar Volkswagen of Tilton: Where Passion Meets Performance

Whether you’re a foodie or a car enthusiast (or both!), Volkswagen continues to find ways to keep the brand exciting, from iconic automobiles to delicious surprises like this. Here at Nucar Volkswagen of Tilton, we share that same passion with our customers. If you’re on the lookout for a new VW or CPO vehicle that fits your lifestyle—whether you’re cruising down Route 106 or taking a scenic drive around the Winnipesaukee River—come visit us!

We’ve got an impressive lineup of new and used Volkswagens, backed by our 20/200 Protection Plan, ensuring your peace of mind for years to come. Plus, our Nucar Network and Nucar Cares programs are designed to support our customers and our community. After all, “Because Everyone Loves a Nucar!” isn’t just our motto—it’s the way we do business.